Google Partner: Recognition for RWD’s Advertising Expertise

Digital Marketing Company News
17 June 2021
google partner badge

The Google Partner badge is awarded to companies who can demonstrate Google Ads skills and expertise. The team at RWD responsible for writing and maintaining our clients’ Google Ads campaigns have worked hard to achieve and maintain the required standard (despite Google continually moving the goalposts). Well done team!

Google Partner Requirements

There are three criteria that need to be met in order to be made a Google Partner:

  • Certification. At least one company member must sit and pass the Google Ads exams. Best practices change fast in this industry. So Google Partners must demonstrate they are up-to-date with the latest changes by resitting exams once a year.
  • Total Ad Spend. The Google Ads manager account must be responsible for multiple accounts with a cumulative spend of at least $10,000 (about £7,150) per quarter. We manage a variety of clients with monthly advertising budgets ranging from tens of pounds to thousands of pounds.
  • Company Performance. Google measures how a company is performing on behalf of its clients. To keep our Google Partner status, we must demonstrate consistency in client retention, and growth in client revenue, overall revenue and number of advertisers.

Search Advertising Expertise

Our advertising team is proficient in all forms of Google advertising. But there is one area in which we are outstanding: Search Advertising. This is the art of writing campaigns that make adverts for our clients’ products and services appear on the results list when people are searching Google for related terms. Google recognises our expertise in this area with the following note on our Partner Page:  

“This Google Partner can help you create and optimize ads that show up on Google Search. They can also advise on keyword strategy and budget planning. Individuals at this company demonstrate high performance and knowledge in Search Advertising. This includes creating, managing, measuring, and optimizing Search campaigns.”

Are you looking for a company that can write an advertising campaign that will put your company at the top of the Google rankings for relevant keyword searches? If so, the advertising services included within our Digital Marketing Package could be for you. Call RWD  on 01603 632552 or email for more information.