We’ve just launched a brand-new website for Mirror Image Fitted Furniture - and we’re delighted with the results. Even better, so are they.
Mirror Image is a company we’ve worked with for well over a decade now, so this wasn’t just a one-off project - it was the next step in a long-standing relationship where we support them through one of our monthly website packages. That means we’re on hand to keep things up to date, make changes as they grow, and offer help when needed. Simple, stress-free, and part of the service.
Why the Refresh?
This time around, Mirror Image were rolling out a new logo and updated branding, and they wanted their website to reflect that. But it wasn’t just about the visuals - they also wanted to modernise the site, improve the mobile experience, and do something that really sets them apart in their industry: clearly show their pricing.
That might sound small, but in a market where many competitors hide their costs behind vague “get a quote” forms” it’s a bold and customer friendly move.
We also made sure the site better reflects who they are - a family-run business with a strong reputation for service.
And importantly, it now showcases their expanded range. While the old site focussed on fitted wardrobes, sliding wardrobes and home offices, the new one includes their latest offering: media walls - a great addition that deserved proper space and visibility on the site.
Websites Need to Evolve
This project is a great example of why we recommend reviewing your website every couple of years. That doesn’t mean you need a full rebuild every time - far from it. But it’s worth taking a proper look under the bonnet to make sure your site is still doing its job.
Your business will naturally grow and shift over time, and your website should reflect that. A regular review - even if it just leads to a few small updates - can help make sure everything’s still accurate, up to date, and presenting your business in the best possible light.
Here’s why it matters:
1. You grow - your website should reflect that
New services, updated branding, changes in your team or offering - if your site doesn’t reflect where you are now, it’s selling the old version of your business.
2. Outdated = untrustworthy
Even small things like an old logo, broken links, or out-of-date contact info can chip away at a visitor’s confidence. A few quick updates can go a long way.
3. Technology keeps moving
Website standards evolve. Ensuring your site still performs well on modern devices and meets current SEO and accessibility expectations is key.
4. It helps you stand out
Mirror Image’s site now highlights what makes them different - clear pricing, excellent service, and a focus on quality. That kind of clarity can be a real competitive edge.
We’re Here for the Long Haul
At RWD, we don’t just build a site and wave goodbye. Our monthly website packages mean we’re always here to help - whether that’s tweaking content, refreshing the design, or adding new features as your business grows.
If it’s been a while since you last looked at your website, maybe now’s the time for a quick review.
No pressure. Just honest advice and a friendly team ready to help.
